Understanding customer problems is the most difficult aspect of creating new products and services. Traditional ways of gaining this understanding include talking to a focus customer group or doing market research. But the downside to these one-time research methods is that they fail to account for evolving customer needs within changing business contexts. Being aware […]
Understanding customer problems is the most difficult aspect of creating new products and services. Traditional ways of gaining this understanding include talking to a focus customer group or doing market research. But the downside to these one-time research methods is that they fail to account for evolving customer needs within changing business contexts. Being aware of these changing contexts is one of the most crucial factors of product design. This principle is more relevant in software development than the development of physical products.
At Codelathe, we follow a unique software development methodology that exposes the developers to customer problems throughout the software development process. This helps the developers empathize with the customers and create the right solutions. It also helps us to select the right set of features and keeps the product relevant in an evolving market.
We religiously follow this rule, and we don’t hire anybody who doesn’t believe in this process. We have this printed and posted in heavily trafficked places in our office. This method has worked very well for us, so we thought these simple rules would benefit other software companies as well.
Here are the rules we follow to create phenomenal products in Enterprise Information Management.
You can also download this 5 rules of customer driven software development as a pdf document .
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